The Future Of Television. Dissected Daily.
CBS Streaming Sells Engaged, Younger Viewers That Watch More Video
CBS's new ad-supported streaming service is focused on superfans of certain content -- something that should be very appealing to advertisers.
The Revisionists: Allison Stern of Tubular Labs
Allison Stern is CMO and co-founder of Tubular Labs, which tracks trends across billions of online videos. Here, Stern talks about herself and her business
NBC's Live-Streaming Viewership Takes Off Around Olympics
The Olympics and Super Bowl have both earned a lot of streaming and mobile activity -- a big sign for streaming as part of major live event experiences.
Twitch's Average Streaming Audience Draws Closer to ESPN, Cable News
In January 2018, Twitch averaged nearly 1 million viewers. Those numbers put it at near-parity with cable news and ESPN -- a potential boost for OTT.
Brand Safety Concerns Prompting Brand 'Migration to Premium'
Brand safety concerns persist in 2018, which could be forcing a brand migration to premium environments for advertising inventory.