The Future Of Television. Dissected Daily.
Pop-Up Mobile Ads the Latest Format Waging War on Consumer Experience
Pop-up ads are wreaking havoc and publishers are trying to combat the bad ad format and improve consumer experience again.
The Most Powerful Moments in Live Video -- You’ll Never See on Facebook
Live video's growing as an enterprise tool within organizations for sales and internal corporate/C-suite communications as well.
Overwatch, MLS and the Rapidly Expanding Esports Broadcast Market
The market for esports broadcasting continues to surge, and that'll only grow more as traditional sports like MLS jump into the content pool.
Georgia, Nick Saban Drive National Championship Reactions
Using Canvs, we dove into who (and what) drove emotional reactions on Twitter during Monday's College Football Playoff National Championship.
Live TV Ads Could Return to Popularity, Create Tips for Streaming Brand Content
Live ads may get popular again, but it doesn't fix all of TV's issues -- it also may not need to, if brands adapt commercial lessons for streaming.
Data's Making Branded Content More Valuable to Publishers (and Brands)
Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.
Shaq 'Rings' in the New Year with Ring and the NFL Playoffs
Shaq's pitchman talents have been used by Ring before, but not on as big of a stage as the NFL Playoffs (as they were this past weekend).
Publishers Push to be Part of the 'Future of Cable'
Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.

