The Future Of Television. Dissected Daily.
Three Reasons Why Viacom's Bet on Influence Marketing Is Smart
Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.
Burger King Ads Leaning on Sports (and Vice Versa)
Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.
Mobile ad budgets set to rise, but marketers need proper tools
Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.
Live video poised to remain hot topic for 2018
Live video was on everyone's minds in 2017, and as 2018 gets going, it's clear that brands and publishers alike are still hooked.
What is YouTube's Answer for Brand Safety as Marketers Get Antsy?
YouTube's latest brand safety issue has marketers getting more nervous as the site seems more defensive than responsive to the ongoing problems.