Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.

Live video was on everyone's minds in 2017, and as 2018 gets going, it's clear that brands and publishers alike are still hooked.

YouTube's latest brand safety issue has marketers getting more nervous as the site seems more defensive than responsive to the ongoing problems.

Geofencing and prioritizing mobile technology within the in-store experience is helping brick-and-mortar retailers compete vs. online.