The Future Of Television. Dissected Daily.
Adidas Goes Live at Sunrise for International Yoga Day
Brands that don’t leverage the perishable, personal nature of live are, well, missing the boat. Here's this week’s sampling of brands doing it live.
Endless Riff and the Rise of the Virtual Music Venue
Endless Riff's launch is a welcome and early step toward VR becoming the future of live music consumption and concert attendance.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.
What Gets Measured Gets Made: How Can VR Drive Real Results?
As the cost VR experiences comes down, brands can start working it into their strategies and holding it to the same standards as other content.
Twitter REALLY Wants You to Watch Sponsored Live Videos
Twitter’s banking its future on live video content, and to make sure users are on board, they’re providing new features around event alerts within the platform, and branded timelines around specific events.
PromaxBDA 2017 Conference Comes to Los Angeles This Week
The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.