The Future Of Television. Dissected Daily.
Television’s Last Stand
It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?
Scatter's Zero Days and the Future of Documentary VR
Scatter's Zero Days film brings the medium one step closer to realizing the fully transformative power of documentary VR.
Canvs Unlocks Instagram Emotion Analytics with New API Integration
Canvs announced its brand-new Instagram API integration which allows customers access to emotional measurement capabilities for that platform.
You Never Forget Your First Time (With VR)
Great VR experiences will soon simply become part of any good campaign. But by moving quickly, brands can still create an impression that lasts.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?
Turner’s TNT Overtime for NBA Action Is Smart AF
Turner’s TNT Overtime is smart as f*ck. So while you're watching my Celtics hopefully stage an epic comeback on Thursday evening, it's worth giving it a shot.
Sound and Vision: Why Audio Is Critical to Making Great VR
The spatial format wars will hopefully lead to better sound quality in VR, with some of those improvements spilling out into the real world as well.
No, Influencer Marketing Didn’t Create the Fyre Festival Disaster
Should influencers ultimately be responsible for vetting and researching a festival they’re promoting -- and then take additional responsibility for the organizers’ failures in execution?
Twitter’s Live NFL Show is Better Bet Than Amazon’s Game Content
Twitter might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train.