The Future Of Television. Dissected Daily.
Fox Is Getting Into The Lifestyle Game, “This Is Us” Finale Sees Over 6 Million Live Viewers
Fox is looking to expand Fox News’s Fox Nation app, 100 million reasons why 2022’s ratings aren’t 1983’s
The Upfronts Tackle Hybrid Viewing, Comcast Does Some Future-Proofing
The upfronts confront a hybrid linear/streaming future, Comcast get the value of the TV OS.
Ad-Supported Netflix May Launch This Year, Chicken Soup For The Soul Buys Redbox
Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.
The NewFronts Are All About TV, Media Misrepresents Netflix’s Troubles
The line between the NewFronts and Upfronts is rapidly disappearing, why the media’s been slandering Netflix.
Why The “Streaming Is Dead” Meme Isn’t True, Alternative Currencies Get A Further Boost
A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.
Netflix Gets Ads, Apple Gets Football
Nothing about Netflix’s quarter is surprising so here’s how to bounce back, Apple’s NFL deal i all about the ads.
Maxcovery+ Is Rising, CNN+ Is Sinking
A look at the benefits of combining HBO Max and Discovery+ while reviving CNN+
Consumers Want Bundles, The Grammys Tank Again
Why consumers want to bring back bundles, what tanking Grammys ratings say about live events.
Nielsen Gets Bought, CNN+ Launches, But Only On Amazon and Apple
How the sale of Nielsen will affect the TV measurement industry and what to make of CNN+’s future prospects.