Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.

Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform.

Disney+ has the known intellectual property, but that hasn't given them an advantage over incumbent Netflix just yet - at least on the TV show front.

Mobile video startup Quibi is having a good week, one month before its launch: it said it has raised another $750 million, and detailed news shows made for it by BBC, NBC and Telemundo.

Streaming services keep booming, and that growth is eventually going to grab some major sports rights -- perhaps even the NFL's.

AT&T TV launched nationwide today, a successor to the collapsing DirecTV. But for all its modern features, it feels like a throwback to cable TV's bad old days.

A look over the last decade at how Netflix has changed its focus toward more TV -- and how originals play into that growth (and the future).

Disney's earnings call shows how important existing IP stands to be for the company. Do they ever need to change?

Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers.