BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.

We dove into the viewership trends around Fox's "The Masked Dancer," including a look at viewership crossover with other popular competition shows, using insights from VIZIO's Inscape.

According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

"Snowpiercer" just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.

A few quick viewership and advertising insights around the season 25 premiere of ABC's "The Bachelor," with data from VIZIO's Inscape and iSpot.tv.

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who's working to increase science literacy.

In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.

As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.

Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.

This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.

It wasn't all football and the Macy's parade this weekend - here's what else people were watching, per VIZIO's Inscape.