The Future Of Television. Dissected Daily.
A G&T Is Not A Martini
TiVo Ads’ J.P. O’Keefe looks at the limitations of ACR and other measurement systems when it comes to local TV
The Future Of Local TV Programming May Look More Like A Podcast
Video podcasts will not reverse cord-cutting or restore the economics of peak syndication. But they may represent a pragmatic bridge between legacy linear TV and the conversational, multiplatform media environment that now defines viewer behavior.