Tube Trends: Summer House Scandal Spurs Social Spike For Show

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

John Cassillo 3/27/26 John Cassillo 3/27/26

Tube Trends: How Are Brands Scoring On Social With March Madness?

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

John Cassillo 1/29/26 John Cassillo 1/29/26

Tube Trends: Has Super Bowl Finally Become ‘Creator Bowl?’

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

John Cassillo 2/3/21 John Cassillo 2/3/21

Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

John Cassillo 1/21/21 John Cassillo 1/21/21

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.

John Cassillo 5/21/20 John Cassillo 5/21/20

What is the Global Video Measurement Alliance?

Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.