The Future Of Television. Dissected Daily.
CTV Has A Fragmentation Problem: These People May Have A Solution
At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.
Cracking the Context Code: Gracenote’s Trent Wheeler On The Value Of A Standardized Taxonomy
In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.