Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.

In our final What's Possible videos, KERV’s Marika Roque and WBD's Derek Gatts discuss how KERV's technology is helping to power WBD's new shoppable platform, and why shoppable content is about to become the next big thing on CTV.

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?

In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.

LG Ad Solutions’ new report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.

A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.