Remembering The 2nd Screen Society: The Future We Saw In 2012 Is Finally Here

Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

Alan Wolk 5/16/25 Alan Wolk 5/16/25

Max Has A First Name Again, Four Big Takeaways From The Upfronts

WBD is putting the “HBO” back in Max. We look at why and what it means in a macrotrend kind of way. Plus the four big trends we saw at the Upfronts this year.

Alan Wolk 4/13/25 Alan Wolk 4/13/25

Shoppable TV’s Moment Has Finally Arrived—And It’s Bigger Than QR Codes

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

Alan Wolk 3/3/25 Alan Wolk 3/3/25

Hot Takes: The Future Of Shoppable TV

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.