Gemini’s inability to pick up on emotional clues makes it a bad choice for a TV recommendation engine where such skills are key.

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.