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The Future Of Television. Dissected Daily.

TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow

John Cassillo 10/8/25 John Cassillo 10/8/25

TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

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