As CTV investment rises across Europe, Sofie Sue Rutgeerts explains why the real challenge is not supply but coordination across a fragmented ecosystem.

Audits and accreditation prove rigor, but don’t solve fragmentation, which is why only market-wide oversight can turn measurement into trusted currency.

In the latest Innovator Spotlight from our Local TV report, Comscore’s Jon Carpenter explains that the real challenge isn’t fragmentation, but proving local broadcasters’ full cross-platform audience value to advertisers.

A new deal between TiVo and Free Live Sports shows that in the new fragmented ecosystem, FAST can live outside TV.

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.