The Future Of Television. Dissected Daily.
The Head And The Heart: How B2B Brands Finally Found A Reason To Love CTV
Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.