The Future Of Television. Dissected Daily.
The Convergence Of CTV And Commerce Media
TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.
How Badly Does The Creator Economy Need Commerce Media to Thrive?
Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.
Cannes Is Clearly For Sale. Is Your Identity?
Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.