The Future Of Television. Dissected Daily.
Why Trusted Measurement Is AI's Biggest Competitive Advantage: iSpot’s Sean Muller
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Sean Muller, Founder and CEO, iSpot.
Why AI Needs Governance Before It Needs Scale: Omnicom’s Ben Hovaness
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Ben Hovaness, Chief Media Officer, Omnicom Media Group.
Why Human Emotion Still Beats Algorithms: American Eagle’s Craig Brommers
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Craig Brommers, CMO of American Eagle.
The Future Of Advertising Will Still Be Built On Partnerships: Lisa Herdman, RPA
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Lisa Herdman, Chief Enterprise Integration Officer at RPA.
The Biggest Barrier to AI Isn't Technology—It's Standards
In this episode of our series AI an Outcomes in partnership with OpenAP, we sat down with Jon Watts, Managing Director of CIMM.
How AI Can Remake TV Advertising
In the debut episode of our series AI an Outcomes, we sat down with Ed Davis, President, Product & Technology, OpenAP.
Coming Soon: The Advertising Industry, New and Improved With Artificial Intelligence
Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.
Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.
The Brands Are Alright (with Surrendering Their Digital Ad Business?)
Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?
Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm
With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.
AI, Personalization Poised to Power TV Advertising's Future
AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.