Follow The Yellow Brick Road: Pulling Back The Curtain On TV Measurement

As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.

Alan Wolk 7/7/25 Alan Wolk 7/7/25

Comscore’s Frank Friedman On Building A Smarter TV Currency

In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.

Alan Wolk 6/13/25 Alan Wolk 6/13/25

The Great Rewiring: What StreamTV Revealed About Media's Identity Crisis

The Stream TV Show reveals some important lessons about the industry…and TVREV.

Alan Wolk 8/16/24 Alan Wolk 8/16/24

The NCTC’s Very Smart Bundle Play, iSpot Gets JICced

The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.