TVREV originals this week from analysts who tell it like it is.

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

This week’s TVREV highlights, and more news across the industry.

We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.

As the writer and actor strikes grind on, the industry they’re working for continues to shift dramatically toward streaming, as shown by a string of new studies. By the time strikers return, the industry could be radically different.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

The NFL Sunday Ticket Is Going To YouTube’s vMVPD and why that matters, plus some optimism around ad-supported Netflix.

Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.