The Future Of Television. Dissected Daily.
Wedgewood Is What Happens When The Gatekeepers Are Gone, Political Advertising Is A Money Pit
Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.
Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses
An excerpt from Alan Wolk’s latest book, “Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses.” Buy it at Amazon.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.