The Future Of Television. Dissected Daily.
TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow
iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.
Amazon Prime Video Is Masters’ Latest Swing At New Audiences
The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.
TV Program Ranking: A Big Week for Sports, Weather Coverage
Football again dominates Inscape’s ranking of most-watched TV programming, while TWC’s ‘America’s Morning Headquarters’ jumps into the top 15, fueled by Hurricane Helene coverage.
Disney Has Netflix Envy, WNBA Strikes Gold
Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.
‘Young Sheldon’ Cracks Top 15 Most-Watched Programs
Reruns plus the series finale of the hit sitcom captured a 0.52% viewership share across May 13-19, per Inscape.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

