The Future Of Television. Dissected Daily.
Zigging Toward Retail Media? It’s Time For Brands To Zag
Viant’s Jeremy Gold on why brands should stop zigging to CTV to chase retail shoppers and zag towards demand gen instead.
Viant’s Lockr Adopts Multiple Identity Systems To Boost Addressability Of Internet Advertising
Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added