The Future Of Television. Dissected Daily.
The Future Of FAST May Not Be On TV
A new deal between TiVo and Free Live Sports shows that in the new fragmented ecosystem, FAST can live outside TV.
Roku’s Upfront: No Party, No Problem
“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost
Hot List: TV’s Season to Rise Again
As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.
Beyond Platforms: Unlocking Value At The Intersection Of Linear And Connected TV
TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.