The Future Of Television. Dissected Daily.
MLB Helps NBC Grow As Third Player In ESPN-Fox Sports Rights War
Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.
NFL TV Draft: Which Games Will Draw The Biggest Audience In 2025?
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.
September Kicks Off With a Watch-Time Win for Football
NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.
Peacock’s NFL Playoff Exclusive Worked. But At What Cost?
Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?
B1G Implications: What’s Next For Networks After Big Ten’s Record TV Rights Deal
The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

