This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Although multiple sports make Inscape’s latest ranking, none of them could top the ‘Law & Order’ behemoth.