The Future Of Television. Dissected Daily.
Everyone Wants A Piece Of Retail Media
Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.
Flashtalking’s Ben Kartzman On The Importance Of Data Independence, And What That Means For Advertisers
In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.
What Are You Most Excited About For 2024, Part 1
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2