Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

SNL's 45th season just wrapped up with the third episode of its revamped "at home" comedy sketch show. A look at advertiser trends over the course of the season...