In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.

We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.

Two big trends we’re seeing and why they’re important: SMBs heading for CTV and measuring how, when, where and why people use AI.

Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.