The Future Of Television. Dissected Daily.
Why The 2026 Midterms Could Be The Biggest Political Ad Cycle Ever
On the latest episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the company’s Political Projections Report.
Polling And The Brand Lift Conundrum, Disney Gets Bundled Down By YouTube
What faulty political polling tells us about the brand lift surveys so many advertisers rely on. Plus a scorecard for the DIsney-YouTube dispute.