The Future Of Television. Dissected Daily.
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.
Samsung Ads’ Justin Fromm On How Connected TV Became Conversion TV
What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.