Will Megabrands Go The Way Of The Monoculture?

Does the end of the monoculture spell the end of the megabrand? Alan Wolk looks at why this is the most likely conclusion and how it all may play out.

Eleanor Semeraro 2/11/21 Eleanor Semeraro 2/11/21

Pepsi’s Halftime Show is the Top Super Bowl-Related Video on YouTube

According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.

John Cassillo 7/18/18 John Cassillo 7/18/18

Bud Light Scores Audience Attention During World Cup

Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.

Zach Servideo 4/8/17 Zach Servideo 4/8/17

Media Week-in-Review, Podcast Edition: Pepsi, Politics & Paying for YouTube

It’s been suggested to me that I try my hand at curating the top media podcasts, so here’s my first crack at a Media Week In Review: Podcast Edition. Enjoy.