The Future Of Television. Dissected Daily.
The Future Of TV Measurement Is Looking Rather Emotional
Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.
Hot Takes: What To Binge Over The Holidays
You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.