The Knicks making the NBA Finals will give the league a nice TV boost and some compelling narratives to close out a successful first season of the league’s new media deal.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.