In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.