Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.