The Future Of Television. Dissected Daily.
Hot List: YouTubeTV’s Fumble And Paramount’s Comeback
PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick
Comscore’s Melinda Gladnick On Why True Cross-Platform Measurement Is Still Harder Than It Looks
Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.