The Future Of Television. Dissected Daily.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.
What We Learned From The Emmys
The reunions were a reminder of just how central TV once was to our lives. Can it ever regain that role again?
From Art House to Full House: Streaming's Struggle To Balance Multiple Audiences
Streaming services need to reach both high brow and low brow audiences, a delicate balancing act. Has one service figured out the magic formula?
Will WBD Buy Paramount, Will Amazon Bail Out Diamond Sports?
Why WBD’s purchase of Paramount might serve to make them even more churn-proof and why Amazon’s decision to bail out Diamond Sports might reverberate throughout the industry.
The Great Rebundling Will Be Ad-Supported, RIP Norman Lear
Why The Great Rebundling is going to be all about ad-supported SVOD and a look at how Norman Lear forever changed TV.
Sports Score for Streamers’ Earned Media Value
Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.
vMVPDs Are Booming, The Strikes Are Over, Now What?
We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.
Disney Takes The One-App Route, VIZIO Doubles Content Offering
A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.
Streaming Prices Rise, Xumo Joins The OS Wars
Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.
Max Gets Sporty, The JIC Gets Inclusive
Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.
CNN To Launch On Max, Syndication Market In Flux
Why CNN Max is not going to cannibalize CNN OG (but which one will be the alpha) and why old players are getting out and new players are getting in to the daytime syndication game.
People Like Ad-Supported SVOD, Analyzing WBD’s Q2 Results
A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.
Discovery’s Unscripted Bonanza Gives Max A Huge WGA-Strike Boost
As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.
WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets
WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.
Max Is Born, Netflix Starts US Password Crackdown
Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.
Masters Of Their Domain: Tracking Seinfeld’s Affinity Data
Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.
Acquisition Versus Retention Value (As Told By Succession)
As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.
HBO Goes Full Max, Google Launches New TVOS Interface
Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.
It’s Just “Max” Now, RSNs Bumpy Road To Streaming
Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.