Europe Is Not America, Your Strategy Shouldn't Be Either

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

Marion Ranchet 9/30/25 Marion Ranchet 9/30/25

6 Lessons Reshaping Media And Streaming In Europe

Marion Ranchet recaps the 6 biggest takeaways from her groundbreaking Streaming Made Easy Live event during IBC.

Alan Wolk 5/6/25 Alan Wolk 5/6/25

Waging The CTV OS Wars: The Great Battle For The Living Room

Listen in as Alan joins Marion Ranchet on The Media Odyssey podcast this week to discuss the Global OS Wars.

Alan Wolk 10/30/24 Alan Wolk 10/30/24

The Jargon Wars: Mapping TV’s Out Of Control Lingo

Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.