The Future Of Television. Dissected Daily.
MLS Season Pass Elminated, Ushers In New Apple TV Era
MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.
New Formula 1 Rights Deal Works, If Apple Increases Sports Investment
F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?
Is It Too Late For MLS To Shift To FIFA Calendar?
MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?
MLS Clubs Finding Local TV Lifeline Around Apple Limitations
MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.
What If The NHL Just Embraces Being Post-Cable TV?
The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?
For Now, Sports’ TV Approach Needs Both Linear and Streaming
Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

