The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.

This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.

OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board.