The Future Of Television. Dissected Daily.
Programmatic Is Finally Coming To Pause Ads
Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.
Omnicom And IPG Become One, WBD Makes Nice With Comcast
Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.