The Future Of Television. Dissected Daily.
Identity Is CTV's Most Expensive Guess
The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
Household Identity Study Reveals Marketing Waste, Opportunities For Improvement
A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.