The Future Of Television. Dissected Daily.
Not All Animated IP Is Created Equally on Netflix
Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.
What Theatrical Tracking Can Tell Us About Streaming Success
Brandon Katz on the correlation between early audiences' willingness to pay to see a movie and its future streaming success
Why Horror Dominates Theaters But Dies On Streaming
Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.
From Hype To Tickets: How Films Convert Awareness Into Action
Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.