A new deal between Chris Paul, Genius Sports and Words + Pictures will allow athletes to take their social audiences to the next level. But will it benefit rights holders and advertisers too?

In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans