The Future Of Television. Dissected Daily.
Saturday Games Score for NFL Weekly TV Watch-Time
The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data
Football Scores, ‘Yellowstone’ Gallops into Ranking of Most-Watched TV Programs
Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.
Betting TV Advertising Expanding Reach Beyond Sports Audiences
Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.
Data: Daytime TV’s Growing Footprint
Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.