The Future Of Television. Dissected Daily.
Metadata, Measurement, And The Evolution To Data Infrastructure
TiVo’s Fariba Zamaniyan talks with TVREV about the importance of metadata and why her company places so much importance on being an independent data source.
Follow The Yellow Brick Road: Pulling Back The Curtain On TV Measurement
As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.