The Future Of Television. Dissected Daily.
Hot Takes: How Are You Dealing With Fragmentation?
In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.
Metadata, Measurement, And The Evolution To Data Infrastructure
TiVo’s Fariba Zamaniyan talks with TVREV about the importance of metadata and why her company places so much importance on being an independent data source.
Follow The Yellow Brick Road: Pulling Back The Curtain On TV Measurement
As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.