The Future Of Television. Dissected Daily.
Google's Cookie Delay Upends an Entire Cookie Replacement Industry
Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…
ID5, And How The Cookie Crumbles
Mike Shields digs into the new cookie-less “solution”, ID5.
Scott Cunningham’s Take On How A Cookie-less Future Will Impact Local TV
Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.
What Are You Most Excited About For 2024, Part 2
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2
How YouTube Got On Your TV, Cookies Are So 2023
Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.
The Creator Economy, Learning Experiences and Quinn’s Cocoa with Shannon Pruitt
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.
